Optimize Click – 'Maximize Your Online Marketing in 2025'

From a guy who spent $89,904.19 on his own Linkedin Ads this year so far

Top Lessons

1. Get text ads…like now
-Text ads show up to the right of the feed and are very simple ads. No image, just text.

They are very high impression and low-cost touches that have been proven to play a role in many conversion journeys.

High frequency means you’ll probably want 20+ ads in this campaign if used as a 90-day retargeting group as I’d recommend.

2. Get 3rd party insights to drill down into demographics.

Most B2B companies start with targeting that looks like this:
company size 10-500 or 500+
10 industiest they serve
3-4 countries they work with

But one thing we realize is that conversion rates and cost per conversions can vary dramatically from group to group.

Example
Capital markets – Cost per conversion = $357
Financial services – Cost per conversion = $239
Marketing – Cost per conversion = $150
Public relationships – Cost per conversion $755

Same goes for company size and geography.

Unless you want to micro-segment your campaigns (have dozens of campaigns that seek to isolate the different variables), having a 3rd party software like agency analytics (what we use) can be great at showing you the breakdown of results by demographic.

I use this info to then modify and improve my campaign targeting and optimize results.

You typically need 3-4 months of data for this to be relevant.

3. Ad Scheduling

Conversion rates also vary greatly by time of day and day of the week.

One thing I’ve implemented this year was scheduling our LinkedIn ads by day and day part.

I dial back most of our ads over the weekend and after 11 pm
We also go light on Monday and then hit Tuesday very hard.

Impactable has it’s own ad scheduling tool since Linkedin doesn’t actually offer this yet.

4. Pay attention to frequency.

There is a lot of debate around how many ads to have in a campaign if you should include all of your assets upfront or in the retargeting etc.

Let frequency be your guide.

Have a 90-day retargeting campaign with a 90-day frequency of 11? Ok, then you need 11 ads in that campaign set to even distribution for an evergreen approach that continues to serve fresh ads to those prospects over the 90 days.

Have a cold campaign with a frequency of 1.7?
Ok, then you need to dial the creatives down to your best 2 ads.

There are a couple of platforms we recommend and we are going to cover those here.

First Up Is Aweber. Watch the video below for a quick product introduction.

Those who don’t write your blog content probably won’t experience writer’s block, but for anybody that does, you will know precisely what writer’s block is and how it can affect your writing technique and efficiency.

What is Writer’s Block?
Writer’s block is when you get a mental block within your thought Process, which results in you forgetting what you want to write or what you want to write about. It often happens halfway through a blog post and can result in blog posts being unfinished and thoughts or ideas being lost.

When Do You Experience Writer’s Block?
You experience writer’s block when writing content. However, it’s not specific. You could be writing a meta tag description, a long-worded blog post, a social media share, really anything that involves a bit of writing.

What Does It Feel Like?
Writer’s block as mentioned above is a mental block. It basically feels like a less thought or total blankness and it is something that a lot of writers experience when creating written content. You could have a fantastic idea for your blog post that involves a structure, however, when you come to create the post you forget the substance. As if your ‘great’ idea has totally left your mind and thought process forever.

How Can You Prevent Writer’s Block?
How can you prevent writer’s block? The main way to prevent writer’s block is to set a plan. ‘Failing to plan is planning to fail.’ This allows you to plan ahead on the content of your piece of written content.

However, when it comes to planning your written content, you need to form a plan that works for you. The plan I use for content writing might not suit your needs or seem efficient to you, however, it’s what works for me and it’s what prevents my own Writer’s Block. You can form your own plan and write the parts of your article down which are important to you and your content.

A good plan could look like this:

• Write Down My Blog Title
• Write All Sub-Headings In Order
• Write Sub-Heading Information
• Write My First Paragraph
• Plan & Save Any Images – Including Featured Image

I find that this process allows me to plan and create multiple pieces of content at once while being the most efficient. As mentioned, this might not directly work for you but the idea is to plan. It’s to create your content before actually creating it.

For those of you who have experienced writers block, I hope that this helps with your writing and that it allows you to create more blog content in a more efficient manner.

At Optimize Click I help entrepreneurs with their business marketing, finance and strategic initiatives. I focus specifically on finding tweaks that make the ROI needle rev-up.

So you may have read about all these people who are making a fortune with online stores.

– Richard Tarjeft

Yes the media would have you believe that is true. The part you didn’t read about is the hundreds, or thousands, of hours of work that the person experienced failing before they found their current online store success. I decided to take our vast experience in launching and marketing successful online stores and condense it into one easy-to-follow guide.

The online store ‘elephant’ in the room:

Regardless of what you might think about Amazon owning the world there is still over $500 billion dollars worth of annual online sales conducted on stores outside of the Amazon empire. Besides if you can sell product in your own store you can certainly piggy back off the monster customer base Amazon has and sell most good products there as well.

Some things need to be consider before you launch your online store front:

• What am I going to sell?
• Where am I going to warehouse and ship what I am selling?
• How much is it going to cost to package my product
• How much is it going to cost to market my product
• Where should I host my online store?

We will cover all of these eCommerce topics and more on this site. So be sure to opt-in to notifications and you will be the first to ready our helpful marketing and sales guides as they are released.

Finding what to sell

The worlds biggest market for sourcing products to sell is Alibaba. We have an article on how to best use Alibaba here. For now just know it’s one of the biggest network of source manufacturers in South-East Asia. Particularly prominent with Chinese suppliers. You can find American sources if you dig as well. Depending on where you are in the world using a local supplier is always best. That saves you time, money, and culture misunderstandings that can be costly.

How to host an e commerce store

There are only a few simple options in the market to put an e commerce store online. Our personal favorite is wordpress for a number of reasons, speed, ease, and cost are the primary considerations but there are other reasons as well. We like the diverse mix of add-ons, inventory management, and user level access controls that come with the platform as well. That way all members of your team can work where they need to without an extensive learning curve or a super high IT budget.